Tourism marketing collaboration

Cobar Shire Council hosted a Kidman Way promotional committee last Wednesday at the Great Cobar Museum. The group discussed marketing opportunities for the region including attendance at trade shows, social and digital media, content and branding, a new brochure for Kidman Way and the development of The Kidman Way Story. Pictured are Kellie Dissegna (Murrumbidgee Council), Demi Smith (Cobar Shire Council), Alison Jardine (Carrathool Council) and Eden Hercus (Murrumbidgee Council). Other staff from Bourke and Griffith zoomed in for the meeting. As part of their visit, the group had a town tour and stayed overnight.