Local businesses had the opportunity to learn about using social media to enhance their practices with a social media workshop held in town on Monday evening at the Cobar Bowling & Golf Club.
The Social Media Matters—Best Practice for Small Business workshop was delivered by Kim Goldsmith of Ochre Communications in Dubbo.
It was free to the community and delivered with grant funding from the Murray Darling Basin Regional Economic Diversification Programme’s Energise Enterprise Fund.
Ms Goldsmith is an experienced presenter, having worked as a journalist, in both print and radio, for almost two decades and has been teaching business marketing and communications at TAFE Western for six years.
The three hour workshop was aimed at small business owners and social media account administrators, those who contribute content to it or are responsible for engaging with the community.
The training provided the attendees with information on what they needed to make social media work for them and used examples and case studies as practice.
The areas covered in the workshop included exploring the social media landscape; the standards and expectations of using social media for business; how to create engaging content; where social media fits into business marketing; controlling time management; and being both responsible and effective with social media marketing.
Six one-on-one workshops continued on Tuesday for interested participants.